Money is Not My KPI; Prostitution is Not My KSF

Sunday, April 19 2009 @ 02:25 PM JST

Contributed by: Y.Yamamoto

To almost all professional writers, the Key Performance Indicator is money. Consequently, their Key Success Factor is artfully disguised prostitution. Let us face this fact very squarely. Otherwise we would be further undermining our freedom of speech.

I don't necessarily think it's wrong for one to make his living from prostitution. Basically it's none of my business. If I had to give him an advice, however, the following would be it:

Just stop writing, if once in a while, to think there were times when great writers never chased after money, if sometimes money chased after them.

I would tell him this not because by heeding my tip, he would become a great writer, but because the worst type of prostitute is one who doesn't think he is a prostitute.

Believe it or not, I don't intend to tell my sour-grapes story here, but my KPI and KSF are 180-degrees different from professional writers'.

This is not to say I need not closely measure my own performance so that I can improve the quality of this blog. I do need to improve it both in terms of writing skills and content. That I don't habitually trade trash for cash, alone, doesn't mean I'm a great writer. And after all I'm not doing all this just for vanity's sake.

Because of some shortcomings involved in the statistical function of my blogging software named Geeklog, I have been using a more advanced analysis tool named Google Analytics (GA) since the beginning of this year.

Unfortunately, though, I can't afford the prohibitively high cost to take an SEO (Search Engine Optimization) measure. So I've had to substitute my own trick to improve the traffic every time I identify a problem. Over time I've found out my cheap trick, such as using eye-catching (sometimes un-PC) words and phrases, more often than not, outdo pricey SEO tools. Another reason I don't go for an SEO software is because it tends to artificially inflate access counts to make money-driven site owners happy.

Below here I'll show you how I am evaluating my own performance as an independent Web journalist against my own measurement criteria.

Traffic Overview

Aside from the readings on GA, the stats page of Geeklog tells me that 1,086,068 people have "hit" my website since I launched it 56 months ago. It's true Geeklog tends to largely overstate my performance in this respect because it can't exclude my own accesses as well as spammers'. Besides, by a rule of thumb, you can arrive at the number of visitors by dividing the number of hits by something like 3-5.

All in all, the reading on Geeklog is conservatively estimated to translate into 150,000-200,000 real visitors or 450,000-600,000 page views. Yet I think this is something when taking into account the fact that I have always avoided prostituting myself. More specifically, I have taken no-nonsense approach toward socio-political issues and taken up issues of lasting relevance, rather than just responding to media-salient topics of the time, which are often red herrings.

Analysis by Country

The largest number of visitors came from the United States. This is exactly what I intended when launching my blog because freedom of speech isn't really dead in that country. The following chart shows the top 10 countries in the last 3-month period:

Rank Country Visits
1 U.S. 877
2 Japan 500
3 Canada 117
4 U.K. 73
5 China 63
6 Australia 51
7 Singapore 32
8 France 28
9 Germany 27
10 Philippines 19

As to my performance in America, I always keep a watchful eye on the state breakdown of the visitors from the U.S. California (esp. Los Angeles,) Montana (esp. Missoula) and New York (esp. NYC) are always sending the largest numbers of visitors to my site.

I especially feel grateful for the loyalty shown by Jennifer Dyer, a retired Naval intelligence officer living in LA, and other folks surrounding her. I have learned quite a lot from her first-hand knowledge about defense issues and down-to-earth approach toward them.

Also I always appreciate the responsiveness shown to my blog by Jack Wiegman of Montana. With his very unique background and wide spectrum of knowledge, he has educated me on a variety of issues I was previously in the dark about.

Keywords

Shown below are the most frequently used keywords in the last 3-month period:

Rank Keyword Visits
1 japanese hookers 93
2 benjamin fulford 75
3 japanese prostitution 75
4 prostitution in japan 68
5 japan prostitution 58
6 the coming collapse of china 29
7 benjamin fulford 2009 18
8 japan hookers 18
9 japanese whorehouses 17
10 hookers in japan 15


Obviously prostitution is the most popular topic among my audience. That could mean two different things.

My assumption is that most of those people who hit my site using these keywords were seriously concerned about "modern-day slavery" widespread in Japan. This really gladdens me because I think one of the most serious problems facing Japan is trafficking in persons, the practice subtly legitimized and highly institutionalized here. When compared to the TIP issue, "external threats" such as one allegedly being posed by North Korea is a breeze.

TokyoFreePress has been in touch with Shihoko Fujiwara in the last three years. In Japan and some neighboring countries, she is organizing anti-trafficking activities of Washington, D.C.-based NGO named POLARIS PROJECT. She is a real doer. Before this lady, I always lose words because she reminds me how words ring hollow when they are uttered by a sayer like myself.

It seems her organization prefers to be called an NPO (nonprofit organization) rather than just an NGO. This is interpreted to expressly indicate that their KPI has nothing to do with money, while not a few nongovernmental bodies in Japan are acting like parasites under the guise of an NGO. That's basically why Ms. Fujiwara's Polaris Japan has been combating prostitution with such an admirable perseverance, rather than prostituting itself.

Recently Ms. Fujiwara was honored with an Annual Distinguished Alumni Award from the University of Wisconsin-Madison. I think this was the right way to acknowledge the outstanding performance of a person who is not driven by money.

Admittedly, some other people using such indecent words as hookers and whorehouses were most probably looking for tips about the availability of sex slaves in Japan. Their "bounce rates" very close to 100% also seem to confirm my assumption. The good news for these abusive people is that there are millions of "hookers" in this male-dominated nation. The bad news is that it's very hard to identify them because they are always disguised as something else.

The second most frequently used keywords are related to Tokyo-based independent journalist Benjamin Fulford who is one of those "truth seekers." Generally speaking I love their conspiracy theories in part because they are invariably entertaining and in part because I play devil's advocate myself as often as they do. Yet I have always distanced myself from them for an important reason. I don't know what Fulford is doing what he is doing for. But to most other conspiracy theorists, the primary KPI is money.

Summary

In short, my Key Performance Indicator is none other than these people I have become associated with as an independent blogger whose success factor is an unyielding anti-prostitution mindset. As long as I can share the same goal with these folks, I'll remain committed to this rewarding cause until the Grim Reaper visits my doorstep.

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